Our mission is threefold:

• Make purchasing fair trade artisan products easy for consumers by bringing these options to the mainstream retail market.
• We want to help the communities and artisans that create these beautiful products by:
  • paying a fair wage in the local context
  • providing healthy and safe working conditions within the local context
  • building long-term trade relationships
  • engaging in environmentally sustainable practices
  • providing financial and technical assistance to producers whenever possible
• We want to educate consumers about the benefits of purchasing fair trade products.

Priya Haji, President and Co-founder
Experienced social entrepreneur, Priya Haji started creating social enterprises in high-school. Her first endeavor was helping establish a free health clinic called Health for All founded by her father in her Texas hometown. During her senior year at Stanford University she co-founded Free at Last, a broad based substance abuse and social services organization in East Palo Alto. As the Executive Director she grew the program to become a national model program serving 3,000 people per year, with 10 facilities, an annual budget of $2.5 million, and a staff of 60. Recognized in 1998 as one of America's 10 Most Outstanding Young Leaders (Brick Award) by the Do Something Foundation, MTV and Mademoiselle Magazine.
After finishing her MBA at the Haas School of Business in May 2003, she traveled for six months in Asia and Latin America to focus on source cultivation and understanding the artisan communities. She is now the President of World of Good.

Siddharth Sanghvi, Co-founder and VP Marketing
With expertise in the field of technology and marketing Siddharth
brings critical skills to World of Good. Originally from India, Siddharth's family had businesses in artisan products and textiles so he has experience in product design and merchandising. He has diverse work experience, ranging from marketing for IBM to consulting for a conservation non-profit in British Columbia. Siddharth leads the marketing and design components of the company's development. His experience and interest in conservation issues also augment the performance of the company in selecting environmentally conscious products. Siddharth has an undergraduate degree in biology from The Colorado College and completed his MBA from the Haas School of Business
in May 2003.

Holly Harbour, Director of Programs - World of Good Development Organization
Holly has extensive work experience in program management, communications and marketing with both international nonprofit and for-profit organizations. Most recently, Holly worked at the Population Institute leading the Educate America Campaign, a program designed to raise awareness of international issues in targeted US communities. She was awarded the Future Leaders of the World Fellowship while at the Institute. Holly has an MSc in Population and Development from the London School of Economics and a BA in International Political Economy from The Colorado College.

People’s Choice Award & Second Place: Berkeley Business Plan Competition; May 2005

Winner 2004-2005 Global Social Venture Competition; April 2005